In October 2018, Rockefeller Philanthropy Advisors published Hiding in Plain Sight: Impact Investing in the Creative Economy, a new report from RPA sponsored project Upstart Co-Lab.
The report is the first analysis of the tremendous potential that the creative economy offers to impact investors. It looks at more than 100 funds with $60 billion of aggregate assets that have been investing in the creative economy over the past 5 years. These include conventional, socially responsible, and impact funds focused on ethical fashion, sustainable food, social impact media, other creative businesses and creative places.
Key learnings include how the creative economy offers impact value, commercial viability and innovative edge; how a creativity lens correlates with diversity, equity, inclusion; and how a creativity lens is relevant in both developed and developing markets.