“Think about what lies within the system of banking: people and businesses. Now, do banks do anything to â€œconnectâ€ people and businesses to facilitate transactions amongst and between people and businesses? When was the last time your bank actually helped you do the following:
- Solve a problem not having to do with a transaction
- Introduced you or your business to others who may need your product or service
- Provided you with new information or knowledge that helped you or your business be more productive
- Helped you or your business grow revenue, besides lending money for you to do it yourself
- Helped you find relevant and relative resources that you need
The answer to these questions is a bank simply doesnâ€™t do any of these things, at least not consistently and as a regular part of their relations with customers.”
The banking industry is missing out on a huge opportunity to transform itself from a transactional model to an engagement model, writes social media strategist Jay Deragon on AlwaysOn.