5 March 2016

How the World Bank is ‘nudging’ attitudes to health and hygiene

Be the first to share
Media
Business
Services
Social Issues

Many of the problems governments and NGOs in developing countries are trying to fix are at least partly behavioural.

This is where nudge theory comes in. It is about using insights from behavioural science to identify reasons why people make bad choices, such as smoking or failing to pay taxes on time, and then testing small changes in the way choices are presented to “nudge” them into making better decisions.

The Global Insights Initiative (Gini), the World Bank’s new global nudge unit, was launched in October 2015 under the premise that “development policy is due for a redesign based on a more realistic understanding of how people think and behave”:

The World Development Report 2015 shows that people tend to think quickly, use mental models and shared mindsets, and care about their societies. The Report demonstrates that a more realistic understanding of choice and behavior can make development interventions much more effective.

The Global Insights Initiative (GINI), a new team in DEC, aims to do just that. It will work with World Bank teams from across the Global Practices, Cross Cutting Solution Areas, and Regions to incorporate behavioral and social insights into project design, evaluate the impact of interventions inspired by those insights, and mainstream behavioral economics, social psychology, and related fields into the work of the World Bank Group.

No longer is development policy just about taxes, subsidies and laws, says Varun Gauri, head of Gini. That the World Bank has set up its own nudge unit really signifies to NGOs, developing countries and their governments that the time to start using a behavioural approach has arrived, he says.

Be the first to share
27 August 2019
The anthropologist of Artificial Intelligence
The algorithms that underlie much of the modern world have grown so complex that we always can’t predict what they’ll do. Iyad Rahwan, who directs the Center for Humans and Machines at the Max Planck …
24 August 2019
[Book] The Costs of Connection
The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism by Nick Couldry and Ulises A. Mejias Stanford University Press August 2019, 352 pages Just about any social need is now met with an …
24 August 2019
Digital service teams in government
Digital service teams in government Ines Mergel, Professor of Public Administration, University of Konstanz, Germany Government Information Quarterly August 2019 National governments are setting up digital service teams (DST) – IT units outside the centralized CIO's office – to …
17 July 2019
The digital lives of refugees [Research report]
There is growing recognition among donors and humanitarian organisations that mobile technology and mobile network operators (MNOs) have an important role to play in the delivery of dignified aid. This includes providing digital tools that …
5 July 2019
Experientia on addressing vaccine hesitancy
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best …
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
4 April 2019
Old, online, and fed on lies: How an aging population will reshape the internet
Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles