Websites are social creatures. Or rather, their users are. In turn, the websites you visit are tempered by the users that interact with them. Your experience with a website, say facebook.com, is directly linked to the people with which you interact on that website. But this introduces an interesting challenge for a user experience designer: do you design for the intial experience or the resulting experience?
Andrew Maier of UXBooth reflects on how to cultivate (or dissolve) a community, or in other words how to create a long-tail user experience.