Howard Rheingold and Mark Earls on mass collaboration

A few weeks ago the UK innovation endowment NESTA organised an event on mass collaboration.

Speakers were Howard Rheingold (UC Berkeley, Stanford University, Annenberg School for Communications and the Institute of Creative Technologies; and author of ‘Smart Mobs‘) and Mark Earls (author of ‘Herd: How to change mass behaviour by harnessing our true nature‘), writers who examine and challenge traditional perceptions of mass behaviour change and cooperation.

This event was intended as the start of a conversation on how to optimise the potential social impact of networked technology, and its impact on how we should think about mass collaboration for innovation in the UK and beyond.

Webcasts of the whole event are now available on the NESTA website.