Human-centered design should be a CMO’s best friend

The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart.

Fortunately, for CMOs in need of help, there’s an elegant and simplistic process called “human-centered design,” which takes all the guesswork out of developing winning results.

Whether the CMO is creating a product-specific campaign, building a new website, or completely rebranding the company, the human-centered design approach can be transformative.