Melissa Cefkin is a Principal Scientist & Design Anthropologist at Nissan Research in Silicon Valley where she explores the potential of having autonomous vehicles as interactive agents in the world.
In an article that was published yesterday, she considers two ways in which, to me, the notion of autonomy raises questions about notions of sociality.
One way pertains to the vehicle itself, to visions for how the vehicle will function and look, and to the experiences it will enable. A second relates to the ways AVs are being brought into being. Here I am interested in how new social formations are emerging as people work together across previously distant and newly emerging industries, knowledge domains and practices. In what way do the activities involved in the development of autonomous vehicles suggest the rise of new global assemblages in which ideals of autonomy stand at the center of the reconfiguration of social relations?
Cefkin’s research has focused on how the AV should behave and interact vis-à-vis others in actual road use contexts.
Through field studies, interaction analysis, examination of anthropological and sociological literatures on movement and mobility, and concepting and prototyping activities, we have begun developing concepts for AV behavior and communication. One of them, an “intention indicator,” was adapted into the concept car. The intention indicator, illustrated here (as of minute 4:15), is designed to confirm to others on the road that they’ve been seen, and to enable the AV to signal its own state—whether it is going, waiting, stopping and so on—to others.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]