With an ageing population, a rise in long-term conditions, growing health inequalities and a lack of political will to ensure that funding is increased in line with demand, the UK’s National Health Service has been brought to breaking point. In this context, there is an urgent need to put in place policies that reduce healthcare need and make much better use of the resources available.
The problem will not be solved by new drugs or expensive high-tech equipment, important though these are. It will only be solved by large-scale behaviour change and this will not be achieved by continuing to rely on “common sense”. That is the key message from a new report from the Campaign for Social Science, The Health of People (pdf).
Four key areas are covered in the report. In all of these, there is clear evidence that we can and must do better to promote health and reduce health inequalities:
1. encouraging and supporting the population to adopt healthier behaviours;
2. improving the self-management of long-term conditions;
3. improving the effectiveness of our healthcare systems; and
4. making better use of “big data”.
Behaviour change lies at the heart of all of these. Relying on common sense when developing policies has led to a litany of failure, and is no more likely to achieve our goals than it was to develop manned flight. We laugh at pictures of men in Victorian times jumping off piers attached to naively constructed flying machines; yet we too often continue with similarly naive attempts to achieve large-scale behaviour change. There is a science and technology of behaviour change and this must be developed and used.
The Health of People report shows how the use of social and behavioural sciences in the past has led to substantial gains in population health, but that much more can be achieved by creating better systems for putting research into practice, and building research capacity. For example, there is abundant high-quality evidence that when GPs take just a few minutes to discuss smoking with patients in a particular way, it can lead to increased attempts to quit and an uplift in population quitting rates.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]
Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]