Insights from Research Magazine
This month we… browsed a virtual supermarket
Robert Bain explores a simulated supermarket used to research products and store designs.
Behind the sofa
Simon Lidington thinks researchers have forgotten the art of conversation. Turns out all you need is a sofa, a video camera and some cool interactive transcript technology to get people talking.
Slow down! You move too fast
Attempts to curb speeding on the roads usually involve a mix of scary messages and the threat of fines or driving bans. But behavioural economics is starting to be applied to this social issue in creative ways, says Crawford Hollingworth.
Mobile research: No time like the present
Jay Pluhar of research software and services provider MarketTools says that when it comes to adopting mobile research techniques, fortune will favour the brave.