â€œWe want to encourage inter-disciplinary thinking. The products people want to buy today are not just a clever piece of hardware or clever piece of software. They want the hardware and the software to work together in such a way that they deliver a very compelling user experience. You only get that when you bring the disciplines together and thatâ€™s what Tech Fest is about.â€ […]
â€œThink about user experience. What does that mean? Engineers want everything quantified, millimeters and microseconds. But when you start telling hardware engineers, or even a software engineer we need to create a compelling experience, well how do you measure that?,â€ Rattner said. â€œWeâ€™ve done a lot of good work there and we do know how to quantify experience and we do have principles and practices that guide us in design.
â€œBut at the moment, theyâ€™re known only to a small group of people and we need to bring that thinking to a much broader audience.â€
Justin Rattner, Intelâ€™s chief technology officer, spoke at Intel’s Tech Fest — an event where Intel gathered in Oregon more than 1,000 of its top engineers and scientists from around the world to show off its latest innovations — about the importance of creating compelling user experiences: