Ralph Ammer argues that interaction design is based on technological thinking and restricted to profitable applications, and proposes a new direction, which he calls “Natural Design”, centered around biological systems.
The principles are:
1. Our designs show our relations towards life and shape them.
2. We ask: Why? (Designers do not just solve problems, they also discover them.)
3. The job of creation.
He is now applying this to rethink the Interaction Design program at the University of Applied Science in Munich.