Greenfield is the principal of design consultancy Studies and Observations, and author of Everyware: The dawning age of ubiquitous computing. According to Wikipedia, Greenfield is generally considered to be a thought leader in the information architecture and user experience professions.
Here is Régine Debatty’s introduction:
“His latest book, Everyware: The Dawning Age of Ubiquitous Computing tells about what we can read in all the tech mags: computing without computers, everywhere, all the time and whithout us noticing it. For the first time however, someone who has observed the “ubicomp’d” life on several continents has put into a social, spatial, design and human context the consequences of this recent technology. I should also add that the book translates the working, meanings and implications of ubicomp into a very accessible language.
I still had a series of questions for Adam though. To be sure that i wouldn’t leave too many stones unturned, i asked Nicolas Nova to come to my rescue. Well… that’s the best excuse i could find to convince the guy who writes the only blog i would bring to a desert island to come and use wmmna space. Nicolas and i have both published the interview yet you’ll have to read the both of them to get the full picture: i posted some of his questions but not all of them and god knows what he’s done with mine ;-)”
I personally liked reading his answer to why designers should be involved with ubiquitous computing:
“If ubiquitous systems, products, and services are developed in the absence of careful, sensitive interaction design they fail. And they fail in a way that poses particular challenges and risks to the user’s sense of calm and equanimity, because by and large the interaction landscape of everyday life is very robust, very well-assimilated. We simply don’t expect the constituents of everyday experience to crash, lock up, or perform perversely or incoherently the way digital information technologies manifestly do. […]
Someone with a commitment to the human being at the focus of these technologies, who’s been trained to weigh that person’s prerogatives heavily in the design of transactions, who has the experience to recognize and account for not merely this single system but the entire context in which it’s operating – that’s the person you want to include on your team if you expect your intervention to succeed. I can’t imagine why anybody serious about satisfying their users and customers would want it any other way.”