Interview with Amy Parnell, Director of UX at LinkedIn

SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak).

What kind of research goes into design changes on LinkedIn, especially as more advertising enters the mix?

AP: We gather data from a variety of sources – market research, user research including ethnographic studies and usability studies, site metrics/analytics, and help center feedback. We use research at the inception of a project – to help inform strategy and inspire new ideas – and then continually test prototypes throughout the design iteration to validate our hypotheses and concepts.