Catalina is a hybrid user experience designer and researcher who has collaborated with creative departments in companies across the US, Europe, Canada and South America in the area of human-centered product development. She has also served as adjunct faculty, speaker, and author in different design and research related contexts. Her professional engagements include projects with Intel, LEGO, Nickelodeon, MTV, and Yahoo!.
“I think user experience will continue to become more strategically important instead of just service-oriented. What Iâ€™m seeing right now is user experience company-wide goals and metrics that are driven by the highest management level. This is starting to happen more in the technology world, but might spread to other types of products. UX roles might become a lot more specialized; however, what companies will look for is people that have cross-functional skills and can work in a variety of settings. You will start seeing compartments in the field as companies try to find out the best user experience strategy. You will also see the new grads with lots of different skills in their education and a background in design combined with other types of fields that previously might not be associated.”