Brandon Schauer of Adaptive Path had a chance to speak with him about the SPARC Innovation Programme, how it integrates with the larger organisation, and the role of emotion in experience.
“The Mayo Clinicâ€™s approach to healthcare services is that the needs of the patient come first. […]
“First we connect deeply with what those unmet patient needs are, often through observational research and ethnographic studies. Then we start to conceptualise solutions, or inform or change solutions to meet those patient needs. We help our partners through understanding how the research insights can be translated into solutions that are going provide even greater value for our patients.”