After working on five books as an editor or co-author, Lou Rosenfeld became disenchanted with the traditional book publishing model. So, in late 2005, he founded Rosenfeld Media, a new publishing house that develops short, practical, useful books on user experience design. Rosenfeld Media published their first book, Mental Models: Aligning Design Strategy with Human Behavior, in early 2008. I recently had the opportunity to interview Louâ€”along with Liz Danzico, Senior Development Editor at Rosenfeld Mediaâ€”about starting a new publishing house and â€œeating their own dog food.â€
The May issue of UX matters contains an interview with Lou Rosenfeld and Liz Danzico of the publishing house Rosenfeld Media, a publisher of user experience design books.