“In Googleâ€™s world, the world we enter when we go online, thereâ€™s little place for the fuzziness of contemplation. Ambiguity is not an opening for insight but a bug to be fixed. The human brain is just an outdated computer that needs a faster processor and a bigger hard drive.
The idea that our minds should operate as high-speed data-processing machines is not only built into the workings of the Internet, it is the networkâ€™s reigning business model as well. The faster we surf across the Webâ€”the more links we click and pages we viewâ€”the more opportunities Google and other companies gain to collect information about us and to feed us advertisements. Most of the proprietors of the commercial Internet have a financial stake in collecting the crumbs of data we leave behind as we flit from link to linkâ€”the more crumbs, the better. The last thing these companies want is to encourage leisurely reading or slow, concentrated thought. Itâ€™s in their economic interest to drive us to distraction.”
Nicholas Carr, the author of “The Big Switch: Rewiring the World, From Edison to Google” and “Does IT Matter?” wrote an article for The Atlantic Monthly on what the internet is doing to our brains: it is chipping away our capacity for concentration and contemplation, and replacing it with something he calls “Taylorism of the mind”.