14 May 2012

Is the 1,9,90 rule outdated?

Be the first to share
Media
Business
Services
Social Issues

The BBC have just released some interesting research around participation online, writes Neil Perkin on FutureLab.

The findings (the result of a “large-scale, long-term investigation into how the UK online population participates using digital media today”) have raised a little controversy since they seem to indicate that the long-term model or view of participation online, the 1,9,90 rule, is outmoded.

“The BBC claim that their research (I’ve embedded a presentation of the research findings below) shows that the number of people actively participating online is significantly higher than 10%, with 77% of the UK online population now active in some way and participation now the norm rather than the exception. The key driver of this, they say, is the rise in ‘easy participation’ – activities that once required significant effort but are now seamless and every day. 60% of the online population fall into this category. Interestingly, they also found that despite participation becoming much easier, a significant minority (23%) did not participate at all, a passivity not as closely related to digital literacy as some might expect. This leads them to conclude that digital participation is best viewed through the lens of choice, the decisions we make based on who we are rather than what we have, or our level of digital skill.”

Read article

Be the first to share
2 August 2018
[Report] Reclaiming the Smart City
Reclaiming the Smart City: Personal Data, Trust and the New Commons Why and how city governments are taking a more responsible approach to the collection and use of personal data By Theo Bass, Emma Sutherland, and Tom …
11 May 2018
A design lab is making rituals for secular people
At the Ritual Design Lab in Silicon Valley, a small team of “interaction designers” is working to generate new rituals for modern life, with an eye to user experience. Created by Kursat Ozenc and Margaret …
4 May 2018
[Book] Automating Inequality
Automating Inequality: How High-Tech Tools Profile, Police, and Punish the Poor By Virginia Eubanks St. Martin's Press, January 2018 272 pages The State of Indiana denies one million applications for healthcare, foodstamps and cash benefits in three years—because a …
27 January 2018
How patient stories can improve intensive care
The hospital intensive care unit (ICU) has traditionally been a closed environment, where patient, nurse, doctor and family stories are lost. Christiane Job McIntosh, Sean Bagshaw and Tom Stelfox are Canadian researchers in intensive care. They …
1 October 2017
Financial Times special report on citizen empowerment through technology
The Financial Times has published People's Technology, an excellent special report on how grassroots communities across Europe are using technologies in new ways to solve problems and empower citizens. People and communities are putting new …
1 October 2017
Building the networked city from the ground up with citizens
How can technology lead to more participation in democratic processes? Who should own and control city data? Can cities embrace a model that socializes data and encourages new forms of cooperativism and democratic innovation? Albert …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
23 November 2016
Where’s Wally? In Search of Citizen Perspectives on the Smart City
Where’s Wally? In Search of Citizen Perspectives on the Smart City by Vanessa Thomas, Ding Wang and Louise Mullagh of the HighWire Centre for Doctoral Training of Lancaster University and Nick Dunn of ImaginationLancaster Sustainability 2016, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

See all articles