Is user-friendliness a sure marketing bet?

Yann Gourvennec
Yann Gourvennec, head of internet and digital media at Orange Business Services, wonders whether making users’ live easier is a sustainable marketing argument for the development of a business.

The article’s premise intrigued me but it was a disappointing read. Gourvennec just presents the typical and tired argument that user-friendliness is subjective and personal [really?], so you can’t really measure it [no?], and therefore you can’t study its impact on sales and revenues.

Anyway, he says, there are many examples of difficult to use products which have become big commercial successes.

For a site that deals with “visionary marketing”, some more vision would be helpful.

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(via FutureLab)

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