Jan Chipchase of Nokia on connecting the unconnected
The presentation introduced some of Nokia’s field research methods, points to why pretty much everyone on the planet can appreciate the benefits of having access to a mobile telephone (personal, convenient synchronous and asynchronous communication), and introduces findings from a recent field study in Uganda and Indonesia into shared phone use.
“I’ll expand on couple of points of the presentation in the coming weeks – in particular the practice of pooling resources to buy air time; the on-foot delivery of messages sent to phone kiosks – something that we’ve termed step messaging; and my personal favourite sente – the informal practice of sending money as airtime that effectively enables the owner of a mobile phone to offer basic ATM services. All examples of innovation through necessity.”
– Download presentation (pdf, 2.2 mb, 43 slides)
– Other Jan Chipchase presentations