At Denmarkâ€™s Design School, he works with theory construction and comparative research methodology for design and as Professor of Leadership and Strategic Design at the Norwegian School of Management, he focuses on knowledge economy issues.
“To design effective processes and artifacts, designers must know how things work and why,â€ Friedman writes. â€œThis requires constructing and testing theories. In the most basic form, theories are models that demonstrate how things work by describing their properties or elements in dynamic relationship. Theories help us to understand what happens when elements interact. Theory construction is the art of developing the theories we require for robust design practice.”
Download two of his presentations, recently delivered at the 3rd International Conference on Design Research in Brazil:
– Designing the Experience Economy (pdf, 80 kb, 96 pages)
– Building Theory. What, How, and Why. (pdf, 56 kb, 60 pages)