Koreans find secret cybersauce [Wired News]

There’s more to online social networks than matchmaking, and South Korea’s Cyworld is showing the way.

The online service blends homepage building and social networking with a host of other online activities, including Sims-like role-playing.

Owned by South Korea’s SK Communications, Cyworld is a cyberphenomenon. According to the service, Cyworld jumped from 10 million to 13 million users in 2004. A quarter of the country’s 48.2 million people have signed up, including 90 percent of the 24- to 29-year-old age group, the company claims.

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