Making sense of the cross channel experience
In this short essay, Jon Fisher of UK consultancy Nomensa presents some introductory thoughts about Nomensa’s framework for â€sense making in cross channel designâ€. In particular, he demonstrates a potential method for visualising the information space from which understanding can be supported in a system.
“Having identified the critical nature of designing for channel transitions (and how they can degrade meaning to a user), we began to discuss various ways that we could visualise the informational needs that users require in a cross channel context. It is argued that there will be a core set of informational needs or requirements that a user must carry between channels that help them form a conceptual understanding of the wider service. We need a way, very early in a design process, to identify, visualise and map these informational needs so that we can begin to construct an idea of how information will flow across our wider product eco-systems.”