Making the New York Times online experience simpler and more useful
Leonard M. Apcar, the New York Times editor in chief, writes: "Our goal when we set out to redesign The Times Web site more than a year ago was to make experiencing The New York Times online simpler and more useful."
Khoi Vinh, who worked on the project, discusses the work on his blog:
"[It is] a great example of how to evolve a user experience rather than reinvent it: the best reaction it could receive from readers (those not among that vanishingly small subset of the general populace who can be called â€˜design savvyâ€™) would be something along the lines of â€œThe new design looks just like the old design."
See also: Adam Richardson review