Media literacy and social action in a post-Pokemon world

Cultural anthropologist Mimi Ito has posted a rough transcript of her (quite long) keynote address at the 51st NFAIS Annual Conference.

“If I were to pick one thing that is profoundly different, it is the fact that making and sharing media has become so fundamental to how we communicate and relate to one another. And this ability to communicate through media is one of the most important new forms of literacy for the 21st century. Add to this the fact that this is a change that is happening internationally – among youth across a diverse cultural spectrum in countries that are part of the turn to digital culture – and you’ve got the making a a real global sea change.” […]

“What really is different, not at the technology layer, and not at the industry layer, but at the human layer, is how we use media to tell the stories about who we are, the stories that make a place for us in a social universe.”

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