Microsoft, Intel organise corporate ethnography conference
The conference (see programme) will promote the use of ethnographic investigations and principles in the study of human behavior as they are applied in corporate settings. By understanding people; what they do, how they do it and how these change over time, companies can create better corporate strategies, processes, and products, as well as enhance and simplify peopleâ€™s lives. Beyond this, the conference aspires to promote the integration of anthropological perspectives, methods and theory into business practices.
The EPIC theme for 2005 is Sociality: the social and collective nature of peopleâ€™s interactions with products and services, or more broadly, the complex, dense and dynamic set of social relations within which people conduct their lives, and through which material culture comes to have meaning.
(via Ideas Bazaar)