Microsoft uses anthropology to better target small businesses [Fortune Magazine]
[…] There is a certain correspondence between Microsoft’s research agenda and the work of the old-time anthropologists, many of whom were funded by colonial governments that needed to understand their native subjects in order to rule them more effectively. The modern version of this knowledge-power dynamic is Microsoft, a multinational technology colossus that hires anthropologists who study the natives in order to sell them more software. […]
