MIT Technology Review on corporate ethnography
MIT Technology Review discusses the blossoming field of corporate ethnography as a way to study how people actually use technology and reports on the first-ever Ethnographic Praxis in Industry Conference (EPIC), organised by ethnographers at Intel and Microsoft and held at Microsoft’s campus on November 14-15.
The conference drew more than 200 working ethnographers from high-tech firms, specialist shops such as IDEO, and technology-intensive businesses such as Wells Fargo.
