30 March 2015

MIT Technology Review special report on persuasive technology

Be the first to share
Media
Business
Services
Social Issues

The MIT Technology Review has just published a special business report on persuasive technology, i.e. how technologies from smartphones to social media are used to influence our tastes, behavior, and even habits. Free registration is required to read all the articles.

Technology and Persuasion
Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?
By Nanette Byrnes
The idea that computers, mobile phones, websites, and other technologies could be designed to influence people’s behavior and even attitudes dates back to the early 1990s, when Stanford researcher B. J. Fogg coined the term “persuasive computing” (later broadened to “persuasive technology”). But today many companies have taken that one step further: using technologies that measure customer behavior to design products that are not just persuasive but specifically aimed at forging new habits.

Persuasive Texting in Mozambique
Inspired by trials that used text messages to change behaviors, a U.K. charity tested whether it could persuade HIV-positive people to attend their appointments.
By Kristin Majcher
In November 2011, the U.K.-based children’s organization ARK began a two-year test of sending text messages to HIV-positive people in urban and rural areas of Mozambique’s Maputo Province to remind them about treatments and appointments.

New Technologies Persuade in Old Ways
Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods.
By George Anders
Cialdini argues that practically every form of persuasion can be traced back to one of six timeless principles: reciprocity, likeability, authority, scarcity, consistency, and social proof. It’s human nature to reach for those levers, and to be influenced by them, he contends.

Pretrial Technology
Lawyers are testing arguments and evidence online.
By Nanette Byrnes
The trial consulting firm DecisionQuest has built its own Web tool with 3.5 million mock jurors. A legal team can use it, for example, to test the impact of different arguments.

Compulsive Behavior Sells
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
By Ted Greenwald
For a long time, the methodology for designing habit-forming products was haphazard: build it, put it before the public, and watch it go viral or fade into oblivion. In recent years, though, product teams have become more deliberate. Principles derived from behavioral science play an increasing role in software design, creating a demand for experts who can guide developers in the art—and science—of behavior engineering.

Fake Persuaders
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
By Tom Simonite
Fake accounts operated by low-paid humans or automated software have become good business, too. They are used to inflate follower counts, to push spam or malware, and even to skew political discourse. The tactic appears to be pervasive and growing in sophistication.

New Technologies, New Marketing
The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
By Pat Wechsler
Where marketing was once a one-way street of information flowing from the brand to the consumer, it has become a conversation—and as in a conversation, brands now have to actually listen and respond to what the public says.

Voters, Algorithms, and Persuasion
An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task.
By Kristin Majcher
Data analysis is valuable for mobilizing likely voters with reminders to go to the polls. But it is harder to use the data that campaigns gather to accurately target persuasive messages to people who are undecided or might change their minds, says Eitan Hersh, an assistant professor of political science at Yale and author of the upcoming book Hacking the Electorate: How Campaigns Perceive Voters. In a conversation with MIT Technology Review special projects editor Kristin Majcher, he explains the challenges of accurately predicting which voters will be persuadable—something that can be important in close elections.

Health Persuasion Gets Better
To motivate healthy behavior, device companies and employers embrace social tools and insights from behavioral science.
By George Anders
A 2013 survey by the Centers for Disease Control and Prevention found that barely 20 percent of adult Americans get the recommended amount of exercise each week, which can be as little as three or four hours. If we’re to overcome this inertia, exercise needs to become more psychologically inviting.

Advertisers Seeks Answers from Neuroscience
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
By Antonio Regalado
While consumer neuroscience provides some interesting clues to designing ads, it’s still unclear whether these tools can predict an ad’s ultimate success.

“Everything Is a Recommendation”
The next generation of online recommendation engines is less obvious, but more pervasive.
By Tim Mullaney
New technologies and much bigger arrays of available data are taking recommendation engines to a new place, making them less obvious to the user but more important to website operations.

A Closer Look at Persuasive Technology
Industry guide: resources and upcoming events.
By Kristin Majcher
Bibliography and calendar.

Be the first to share
24 August 2019
Digital service teams in government
Digital service teams in government Ines Mergel, Professor of Public Administration, University of Konstanz, Germany Government Information Quarterly August 2019 National governments are setting up digital service teams (DST) – IT units outside the centralized CIO's office – to …
24 August 2019
[Book] Behavioural macroeconomics
Behavioural Macroeconomics: Theory and Policy Paul De Grauwe and Yuemei Ji Oxford University Press October 2019, 256 pages Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This …
17 July 2019
The digital lives of refugees [Research report]
There is growing recognition among donors and humanitarian organisations that mobile technology and mobile network operators (MNOs) have an important role to play in the delivery of dignified aid. This includes providing digital tools that …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
4 April 2019
Old, online, and fed on lies: How an aging population will reshape the internet
Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet …
31 March 2019
Time Change: How the UX of Time Begins Below the UI
The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how …
24 February 2019
Ten arguments against algorithmic decision making
Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published …
16 February 2019
[Book] The Next Billion Users: Digital Life Beyond the West
The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles