13 May 2015

Myth of globalization in consumer tech

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In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization.

This view of the market is showing how regional technology players in many segments of consumer tech are becoming more entrenched by catering deeply to local market needs, making it difficult for global players to enter and succeed. This is happening in consumer tech hardware, software and services. […]

For a company to succeed globally, it has to focus on local insight to drive their strategy. It has to know the customs and be highly cognizant of the needs of a local market, and can’t assume a one-size-fits-all solution, like many do today with Facebook and Twitter.

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