Dozens of writers and journalists travelled the world to interview and observe 3G users in different cultures for Generation HERE. This methodology, Motorola says, led to a report that had a qualitative rather than quantitative approach to give a fuller picture of the 3G world.
Generation HERE uncovered a surprising 3G age range among users. While it is typical to see teenagers using their mobiles to access community services like Japanâ€™s Mixi and Swedenâ€™s LunarStorm, the reportâ€™s research team also spoke to Japanese grandparents who keep two 3G phones â€“ one for themselves, and the other for recording and sharing pictures and videos of their grandchildren.
â€œGeneration HERE is an exercise in gathering stories and recognising patterns,â€ says Douglas Hunter, consumer insights manager, Motorola Mobile Devices Europe. â€œWe conceived it as a snapshot of how people are responding to 3G here and now, and of how they see its future. And thereâ€™s surprisingly little material out there that approaches the technology â€“ any technology, in fact â€“ in that way. So in a way weâ€™ve learnt as much from it as anyone else.â€