Nike, Google kick off social-networking site [Business Week]
The sporting goods giant and the Internet search king have teamed up to create Joga.com and connect soccer fans around the world
Nike and Google, hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages.
Joga.com is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access Nike content related to its sponsored athletes such as Brazilian superstar Ronaldino or U.S. soccer prodigy Freddy Adu, according to Nike officials who confirmed the new initiative.