Nikki Barton, head of digital design at Nokia Design Studio, points out that a good design delivers the goods that are not only pretty to look at, but also work the way people want them to. […] “As all the models must be user-friendly, designers often spend hours observing how people all over the world use and interact with their phones. They then bring back their new insights to the studios.â€ […]
For Younghee Jung, her work as a phone designer is mostly about forecasting future trends, focusing on people. â€œPeopleâ€™s behaviour and motivation change slower than technology, but simultaneously guide its development,â€ says the research leader at Nokia Research Center. […]
For design manager Robert Williams, his work revolves around giving people a better mobile experience. He is responsible for creating the icons used on Nokia phones.
Izwan Ismail, a journalist at Malaysia’s New Strait Times newspaper, talked to Nokiaâ€™s top three designers — Nikki Barton, Younghee Jung and Robert Williams — to find out what it takes to come up with a winning mobile phone.