“As it looks at its future, Google needs to realize that it has a â€œuser experienceâ€ problem and its simplicity â€” the elegant search box â€” isnâ€™t enough, especially as it starts to compete with rivals whose entire existence revolves around easy, consumer experiences. To me, user experience isnâ€™t about making things pretty and using pretty icons. Instead itâ€™s about making simple, beautiful, usable and user-friendly interfaces.
No one can argue with Googleâ€™s ability to engineer great software â€” theyâ€™ve done so in the past â€” but that simply isnâ€™t good enough in the new worlds they are trying to conquer. Televisions, phones, productivity applications and even Googleâ€™s own local pages are less about search and more about engagement: something not core to the companyâ€™s corporate DNA.”
Om Malik, founder of GigaOM Network, argues in a much commented post that Google has a user experience problem: