“What is social proof? Put simply, itâ€™s the positive influence created when someone finds out that others are doing something. Itâ€™s also known as informational social influence.
Wikipedia describes social proof as â€œa psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situationâ€¦ driven by the assumption that the surrounding people possess more information about the situation.â€ In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.”
The author provides a â€œteardownâ€ on various forms of social proof, and how some savvy digital companies are starting to measure its impact.