OPEN digital experience design: a strategic, trends-based approach

A recent article by Nita Rollins on DMI’s Digital Management Review:

“As the Web has matured, brand relationships have become ever more dynamic. Nita Rollins outlines and illustrates the kinds of digital brand experiences consumers have come to expect–on-demand efficiency and ease-of-use; personalization, including dialogue, customization, and privilege; an engagement characterized by belonging, entertainment, and inspiration; and a networked blend of self-expression, community, and meaningful change.”

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(via Dexigner)

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