“Iâ€™d love to see a boom of cheap m-banking software, designed by people who know how poor people want to use their phones. Although lower-income, non-Western users make up 80% of the worldâ€™s new mobile consumers, the guys in Finland, Sweden and South Korea still decide how peopleâ€™s phones look and feel. But for how long? Iâ€™m interested, because I expect usability to be one key in how fast poor people are willing to adopt mobile-based financial services (which CGAP believes can blow open the frontier for access to finance for the poor).”
After coming home from the Mobile World Congress, Mark Pickens, a microfinance analyst with CGAPâ€™s Technology Program, asks why, when he can load any software he want onto his PC, he canâ€™t do the same with his phone. Better yet, why canâ€™t poor people?