Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI).
“Understanding user behaviors, attitudes, and lifestyles is the key to solving the wearables adoption puzzle and can inspire the next generation of successful wearable technology. Until developers can innovate solutions that allow users to effortlessly access relevant information to inspire wise health decisions, and seamlessly integrate those solutions into users’ lives, sustained user adoption will continue to elude them. […]
Applied ethnography is ultimately a gateway to garnering a deep understanding of leading user needs, attitudes, and behaviors required to drive meaningful innovation in wearable technology. Companies that adopt this approach in their development pursuits are poised to launch new solutions with the best chance for market success.”