Passive magic, design of delightful experience
“Why is Google Maps on a mobile device so amazing and delightful? Why does Word Lens feel so mind-blowing? Why does a Prius feel so good when you get in and go? Why does it feel satisfying to look down at the lighted keyboard on the Mac?
It is noteworthy when the design of an experience is so compelling that you feel wonder and delight. When designed right it feels totally natural, some might even say it is truly “intuitive.” No training is needed, no set-up, no break in flow, the tool fits seamlessly, improving without disrupting your experience; it’s like a little bit of magic.
So how to design the delightful, magical experience?”
The article lists a whole lot of examples (often illustrated with a video) and ends with Klocek’s rules of thumb on what makes a delightful, magical experience:
* Transformation must occur, adding utility, meaning, or even useful action
* It must happen without delay
* The transformation must maintain fidelity and accuracy to the original
* The transformation shouldn’t interrupt the larger experience
* The less abstract, the more magical
* The less management/preparation the more satisfying