Free Experientia report on the role of consumer behavior in making food purchasing and product packaging more sustainable.
Experientia explored the landscape of the food and packaging industries to identify some of the key challenges that design can help address from a behavioral perspective.
We asked ourselves how companies can make a difference by designing services and products that enable the diffusion of virtuous behaviors oriented towards sustainability and the Circular Economy?
We identify four main sustainability trends and associated challenges that will impact the future of the packaging/food industry as they seek to reflect and drive sustainable consumer choices.
We then discuss how service design and behavioral sciences can address these challenges, nudge consumers towards more sustainable choices, and improve the customer experience.
Please contact us if you want to know more about how qualitative research and behavioral design can help you in your business or organization.