Persona non grata

Steve Portigal is going after the hypocritical use of personas (“the Big Lie”) in the article he wrote for Interactions Magazine:

“Personas are misused to maintain a “safe” distance from the people we design for, manifesting contempt over understanding, and creating the facade of user-centeredness while merely reinforcing who we want to be designing for and selling to.”

You can request a copy of the article by contacting Steve at steve at portigal dot com and telling him your name, title and organisation.