Peter Merholz on advertising and marketing agencies delivering UX design
Peter Merholz, president of Adaptive Path, has written a long and eloquent rant against advertising and marketing agencies proclaiming to do user experience design.
These agencies, he says, do not come at user experience from an honest place. “Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good user experience practice.”
Read article (and make sure to also read the more than 70 comments so far)
