Peter Merholz: The Want Interview

Want Magazine
The founder & president of Adaptive Path explains why they’re shifting away from “user experience” and towards “experience design.” He celebrates 360 design strategies through successful “customer journeys” by Apple and Southwest Airlines and advocates for marketing and advertisement becoming the first touchpoint of such. He also outlines the history of personal computing in three “waves”—and predicts the fourth.

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(via InfoDesign)

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