Peter Morville on “Ambient Findability and The Future of Search”
At the crossroads of ubiquitous computing and the Internet, the user experience is out of control, and findability is the real story. Access changes the game. We can select our sources and choose our news. We can find who and what we need, when and where we want. Search is the new interface of culture and commerce. As society shifts from push to pull, findability shapes who we trust, how we learn, where we go, and what we buy. In this cyberspace safari, Peter Morville explores the future present in mobile devices, search algorithms, ontologies, folksonomies, findable objects, digital librarianship, and the long tail of the sociosemantic web. Peter challenges us to think differently about the power of search – and findability – to redefine our sources of authority and inspiration in an increasingly digitized and networked information environment.
Peter Morville co-authored the best-selling book, Information Architecture for the World Wide Web, and has consulted with such organizations as Harvard, IBM, the International Monetary Fund, Microsoft, the National Cancer Institute, and Yahoo! Peter is president of Semantic Studios, co-founder of the Information Architecture Institute, and an adjunct lecturer at the University of Michigan’s School of Information. His work has been featured in many publications including Business Week, The Economist, Fortune, and The Wall Street Journal. Peter’s latest book, Ambient Findability, was published in 2005. He blogs at findability.org.