Philips Design CEO on people as a source of breakthrough innovation
“The product visions are startlingâ€”jackets with cell phones and MP3 players, multimedia furniture, a radiography department where patients design the scanning experience. With these and other examples, Stefano Marzano articulates Philips Designâ€™s human-centered techniques for exploring the frontiers of creativityâ€”strategies that blend an in-depth understanding of markets, the firmâ€™s special competencies, and the interface with customers.”
Marzano is also the keynote speaker at the 10th European international conference on design management, taking place in Amsterdam, March 29-31. Other speakers include Christoph BÃ¶ninger of designafairs Europe and the brilliant mobility design strategist Raymond Turner.
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