Planting memories in people’s heads
“Everyone gets caught up thinking itâ€™s user experience they need to worry about, but itâ€™s what they remember about their experience thatâ€™s critical. Their memory is what theyâ€™ll draw on to tell other people about it. Their memory is what theyâ€™ll project into the future. We should focus on making experiences happen that plant memories in peopleâ€™s heads, like in Christopher Nolanâ€™s film Inception.
It turns out there are three different kinds of moments in your story customers remember: transitions, Wow moments, and endings. […] Focusing attention on these three experiences will help you create memorable products.”