“Everyone gets caught up thinking itâ€™s user experience they need to worry about, but itâ€™s what they remember about their experience thatâ€™s critical. Their memory is what theyâ€™ll draw on to tell other people about it. Their memory is what theyâ€™ll project into the future. We should focus on making experiences happen that plant memories in peopleâ€™s heads, like in Christopher Nolanâ€™s film Inception.
It turns out there are three different kinds of moments in your story customers remember: transitions, Wow moments, and endings. […] Focusing attention on these three experiences will help you create memorable products.”
In our urge to create great products online, we should focus on making experiences happen that plant memories in peopleâ€™s heads, argues Dmitry Dragilev, lead marketer at ZURB, in a guest contribution on Techcrunch.