Privacy and human behavior in the age of information
Alessandro Acquisti, Laura Brandimarte and George Loewenstein (of Carnegie Mellon University)
Science 30 January 2015: Vol. 347 no. 6221 pp. 509-514
This Review summarizes and draws connections between diverse streams of empirical research on privacy behavior.
We use three themes to connect insights from social and behavioral sciences:
- peopleâ€™s uncertainty about the consequences of privacy-related behaviors and their own preferences over those consequences;
- the context-dependence of peopleâ€™s concern, or lack thereof, about privacy and
- the degree to which privacy concerns are malleableâ€”manipulable by commercial and governmental interests.
Organizing our discussion by these themes, we offer observations concerning the role of public policy in the protection of privacy in the information age.