Products are worthless

A somewhat controversial post by Helge Tennø, strategic director and digital planner at digital agency Screenplay in Oslo, Norway.

“Products are just stuff, and represent nothing of value on their own. It is first when they are introduced to a situation (or context) of importance to the customer they become valuable. It is the situation surrounding the product that is important, and it’s in this situation companies are real experts at adding great value.”

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See also his SlideShare presentations.

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