PSA Peugeot Citroën on designing for the senses

The current magazine of PSA Peugeot Citroën, the French car manufacturing group, is devoted to a car’s sensory dimensions.

Cars appeal to all of our senses. We use our sight, hearing, smell and touch to appraise the shape and colour of the body, the sound of the engine, the fragrance of the
leather, and the feel of the seat fabric and the steering wheel. Sensory analysis plays a key role in understanding customer perception. And it helps manufacturers design vehicles that fulfil their customers’ sensory expectations.

The magazine discusses various senses in more detail: fragrance, touch and sound.

Related: the new PSA Peugeot Citroën Design Centre (review)

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