“Experts say that the huge growth of the internet has in effect created a “permanent memory” online that can be searched by anyone. Embarrassing statements, and photographs, or angry attacks by spiteful ex-friends once faded away. But no longer. […]
There are now many firms offering help in keeping people’s online history safe. They include companies and websites like Online Reputation Manager, Reputation Professor, Reputation Defender and Reputation Management Partners.”
In the modern digital age where seemingly everything and everyone is online, a new industry is emerging to “manage” the internet footprint that people and businesses leave online. “Reputation managers” can clean up and shape a person’s online history: burying the damaging stuff and promoting the good. The Guardian reports.